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On Set, A True Irish Legend

September 2026 · Irish DigiTech News

A True Irish Legend for the National Dairy Council joins the recent work wall: a fur clad legend on a Wicklow sized rock, a field of dairy cows, and a carton of Irish milk held up like a trophy.

Kevin Griffin on camera, creative direction by Helena Jones at Core, Jessica Derby producing. Dylan Madden of DigiOp.ie ran the digi tech with Mark McGuinness assisting: capture managed and tethered live, every frame graded on the monitor as it landed.

It is the second National Dairy Council campaign on the wall, beside Our Food Roots and the Isle of Romance shoot from earlier this year.

The kit on the job is the kit you can hire: the digi kit hire list, or hire the crew that ran it.

A True Irish Legend for the National Dairy Council, photograph by Kevin Griffin, digital operating by DigiOp

A True Irish Legend

National Dairy Council milk carton, A True Irish Legend campaign, photograph by Kevin Griffin

Farmed and produced in Ireland

National Dairy Council, Our Food Roots campaign, digital operating by DigiOp

Our Food Roots, the earlier campaign