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Behind some of Ireland's biggest campaigns.

Digi Techs, Crew and Kit Hire throughout the island of Ireland.

Katie McCabe, Abbie Larkin and Emily Murphy for Sky's Belief is Better campaign with Ireland Football, photograph by Kevin Goss-Ross, digi tech by DigiOp

Sky x Ireland FootballBelief is Better

Client: Sky Ireland
Campaign: Belief is Better
Agency: Core
Production: Vibrant
Photographer: Kevin Goss-Ross
Digi Tech: Dylan Madden · DigiOp.ie

TFI TaxSaver, Max Your Travel Max Your Savings campaign for Transport for Ireland, photograph by Nick West, digital operating by DigiOp

TFI TaxSaverMax Your Travel, Max Your Savings

Client: Transport for Ireland
Campaign: TFI TaxSaver
Agency: Publicis Dublin
Production: Jaywalk
Photographer: Nick West
Digi Tech: Dylan Madden · DigiOp.ie
Gaffer: Mark Sosiak

Shelter, Key Art, digital operating by DigiOp

ShelterKey Art

Photographer: Dan Smith
Digital Operator: Dylan Madden · DigiOp.ie

Canterbury, Made Tougher Together, Ireland 2026 27 kit campaign, digital operating by DigiOp

CanterburyMade Tougher Together

Client: Canterbury
Campaign: Ireland 2026 27 kit
Digi Tech: Dylan Madden · DigiOp.ie

National Dairy Council, A True Irish Legend campaign, photograph by Kevin Griffin, digital operating by DigiOp

National Dairy CouncilA True Irish Legend

Client: National Dairy Council Ireland
Agency: Core
Creative Director: Helena Jones
Producer: Jessica Derby
Photographer: Kevin Griffin
Digi Tech: Dylan Madden · DigiOp.ie
Assistant: Mark McGuinness

Canterbury campaign, photograph by Angelina Bergenwall, digital operating by DigiOp

CanterburyBlue Boot

Client: Canterbury
Agency: Pentland
Production: Jaywalk
Gaffer: Ben Condell
Still Photographer: Angelina Bergenwall
2nd Lighting Assistant: Peter Bjork · DigiOp.ie
Digital Operator: Dylan Madden · DigiOp.ie

Squarespace, Super Bowl 2025, digital operating by DigiOp

SquarespaceSuper Bowl 2025

Client: Squarespace
Photographer: Craig Reynolds
Production: Bodacious
Digital Operator: Dylan Madden · DigiOp.ie
Assistant: @sparkiemcguinness

Kilkenny, Womens Day Every Day campaign, retouch by DigiOp

KilkennyWomens Day Every Day

Client: Kilkenny
Photographer: Barry McCall
Digi Tech: Dylan Madden · DigiOp.ie
Retouch: Dylan Madden · dylanmadden.ie

7up, All Up For Making A Fuss, digital operating by DigiOp

7upAll Up For Making A Fuss

Client: 7up
Photographer: Paul Hempstead
Digital Operator: Dylan Madden · DigiOp.ie
Art Department: Eleanor Harpur
Producer: Anja Marais, Bold
Account Director: Georgia Kelly
Account Manager: Rob Dickinson
Gaffer: Ben Condell
Lighting Assistant: Luke Fullalove

Adidas, Athletics Ireland kit, photograph by Leo Byrne, digital operating by DigiOp

AdidasAthletics Ireland

Client: Adidas
For: Athletics Ireland
Production: Location Fixer Ireland
Photographer: Leo Byrne
Digi Tech: Dylan Madden · DigiOp.ie
Assistant: Thomas Murray

Deloitte, Number One Never Stops Challenging, digital operating by DigiOp

DeloitteNumber One Never Stops Challenging

Client: Deloitte
Talent: Daniel Wiffen, World Record Holder
Photographer: David Sexton
Digital Operator: Dylan Madden · DigiOp.ie

Irish Blood, Acorn TV Original series key art with Alicia Silverstone, photograph by Barry McCall, digital operating by DigiOp

Irish BloodAcorn TV Original

For: Acorn TV
Production: ShinAwiL
Photographer: Barry McCall
Actor: Alicia Silverstone
Digi Tech: Dylan Madden · DigiOp.ie

The Scratch, Live at Whelan's, digital operating by DigiOp

The ScratchLive at Whelan's

Client: The Scratch
Venue: Whelan's, Dublin
Photographer: Derek Doyle
Agency: The Tenth Man
Digital Operator: Dylan Madden · DigiOp.ie

Dancing with the Stars Ireland cast, key art, photograph by Barry McCall, digi tech by DigiOp

Dancing with the Stars IrelandKey Art

Production: ShinAwiL
Photographer: Barry McCall
Digi Tech: Dylan Madden · DigiOp.ie
Retouch: Dylan Madden · dylanmadden.ie

Clean Sweep, RTÉ drama key art, photograph by Barry McCall, digi tech and retouch by DigiOp

Clean SweepKey Art

For: RTÉ
Photographer: Barry McCall
Digi Tech: Dylan Madden · DigiOp.ie
Retouch: Dylan Madden · dylanmadden.ie

WaterWipes, Read Our Lips, digital operating by DigiOp

WaterWipesRead Our Lips

Client: WaterWipes
Photographer: Nick and Chloe
Production: TW Films
Digital Operator: Karl Burke · DigiOp.ie

Cuan, The stories that are hardest to tell, digital operating by DigiOp

CuanThe stories that are hardest to tell

Client: Cuan, Government of Ireland
Photographer: David Sexton
Digital Operator: Dylan Madden · DigiOp.ie

Diageo, Guinness, Don't Jinx It, digital operating by DigiOp

DiageoGuinness, Don't Jinx It

Client: Diageo
Photographer: Linda Brownlee
Creative Agency: BBDO
Digital Operator: Dylan Madden · DigiOp.ie

Monzo, 15 Million Customers, digital operating by DigiOp

Monzo15 Million Customers

Client: Monzo
Digital Operator: Karl Burke · DigiOp.ie

Irish Store fashion editorial, photograph by Barry McCall, digi tech and retouch by DigiOp

Irish StoreFashion Editorial

Client: Irish Store
Photographer: Barry McCall
Digi Tech: Dylan Madden · DigiOp.ie
Retouch: Dylan Madden · dylanmadden.ie

White Claw, Nothing to Hide campaign, retouch by DigiOp

White ClawNothing to Hide

Client: White Claw
Photographer: Barry McCall
Digi Tech: Dylan Madden · DigiOp.ie

Aer Lingus, Six Nations 2023, digital operating by DigiOp

Aer LingusSix Nations 2023

Client: Aer Lingus
Photographer: Kevin Griffin
Agency: Droga5
Producer: Clickety Clack
Digital Operator: Dylan Madden · DigiOp.ie

Vhi, Vhi Health Insurance, digital operating by DigiOp

VhiVhi Health Insurance

Client: Vhi
Photographer: Doreen Kilfeather
Digital Operator: Dylan Madden · DigiOp.ie

Fishamble, For Dolores by Eva O'Connor, digital operating by DigiOp

FishambleFor Dolores

Client: Fishamble
Writer: Eva O'Connor
Agency: Public House
Photographer: Leo Byrne
Digital Operator: Dylan Madden · DigiOp.ie

Calor Gas, Be Prepared for Winter, digital operating by DigiOp

Calor GasBe Prepared for Winter

Client: Calor Gas
Photographer: Davy Sexton
Digital Operator: Dylan Madden · DigiOp.ie

Remus Uomo menswear campaign, retouch by DigiOp

Remus UomoCampaign

Client: Remus Uomo
Photographer: Barry McCall
Digi Tech: Dylan Madden · DigiOp.ie

Jack Murphy, Jack Murphy Outerwear, digital operating by DigiOp

Jack MurphyJack Murphy Outerwear

Client: Jack Murphy
Photographer: Lee Malone
Digital Operator: Dylan Madden · DigiOp.ie

RTÉ, The Traitors Ireland, Key Art, digital operating by DigiOp

RTÉThe Traitors Ireland, Key Art

Client: RTÉ / The Traitors Ireland
Photographer: Evan Doherty
Digital Operator: Dylan Madden · DigiOp.ie

National Dairy Council, Our Food Roots campaign, digital operating by DigiOp

National Dairy CouncilOur Food Roots

Client: National Dairy Council Ireland
Agency: Core
Photographer: Eoin Holland
Digital Operator: Karl Burke · DigiOp.ie

Lyons Tea, Puts the Talk into Tea, digital operating by DigiOp

Lyons TeaPuts the Talk into Tea

Client: Lyons Tea
Photographer: Paul Hamstad
Production: Bold
Digital Operator: Dylan Madden · DigiOp.ie

Guinness, Premier League 2025, digital operating by DigiOp

GuinnessPremier League 2025

Client: Guinness
Photographer: Alex Sheridan
Digital Operator: Dylan Madden · DigiOp.ie
Lighting: Conor McGuinness

Toyota, No Drama Llama, digital operating by DigiOp

123.ieNo Drama Llama

Client: 123.ie
Agency: Core
Photographer: Kevin Griffin
Digital Operator: Dylan Madden · DigiOp.ie

Aer Lingus, Six Nations 2025, digital operating by DigiOp

Aer LingusSix Nations 2025

Client: Aer Lingus
Photographer: Kevin Griffin
Agency: Droga5
Digital Operator: Dylan Madden · DigiOp.ie
Art Director: @colm_h
Retouching: @walter.maclachlan
Grooming: @louisemylermakeup
Assistants: @theratt_gorman, @sparkiemcguinness

IRFU, Irish Women's Rugby campaign, photograph by Kevin Griffin, digital operating by DigiOp

IRFUIrish Women's Rugby

Client: IRFU
Agency: Droga5
Photographer: Kevin Griffin
Digi Tech: Dylan Madden · DigiOp.ie
Assistant: Mark McGuinness

Róisín Lafferty Gallery, Elk Chair, digital operating by DigiOp

Róisín LaffertyElk Chair

Client: Róisín Lafferty Gallery
Photographer: Darren Moriarty
Furniture: Modet Furniture
Digital Operator: Dylan Madden · DigiOp.ie

Adidas, Adidas Rugby, digital operating by DigiOp

AdidasAdidas Rugby

Client: Adidas
Photographer: Frances Carter
Digital Operator: Dylan Madden · DigiOp.ie

Second Captains Saturday, RTÉ Radio 1, digital operating by DigiOp

Second CaptainsSaturday

Client: RTÉ Radio 1
Photographer: David Sexton
Digital Operator: Dylan Madden · DigiOp.ie

RTÉ, digital operating by DigiOp

RTÉ

Client: RTÉ
Photographer: Rich Davenport
Digital Operator: Karl Burke · DigiOp.ie

Isle of Romance, Fall 2026 collection, digital operating by DigiOp

Isle of RomanceFall 2026

Photographer: Eilish McCormack
Production: Location Fixers Ireland
Digital Operator: Karl Burke · DigiOp.ie

Eir, Our longest range WiFi, digital operating by DigiOp

EirPower of Wide-Fi

Client: Eir
Photographer: Davey Sexton
Digital Operator: Dylan Madden · DigiOp.ie

Heineken, Green Energy Campaign, digital operating by DigiOp

HeinekenGreen Energy Campaign

Client: Heineken
Director: Robert Bass
Producer: Lorcan, Roamer
Photographer: Willis
DOP: Leo Hynes
Gaffer: Mark Sosiak
Production Company: Roamer
Digital Operator: Dylan Madden · DigiOp.ie

Paddy Power, Cheltenham's Coming Home billboard, retouch by DigiOp

Paddy PowerCheltenham's Coming Home

Client: Paddy Power
Campaign: Cheltenham Festival
Photographer: Barry McCall
Digi Tech: Dylan Madden · DigiOp.ie
Retouch: Dylan Madden · dylanmadden.ie

Repak, Repak, digital operating by DigiOp

RepakRepak

Client: Repak
Photographer: Liam Murphy
Digital Operator: Dylan Madden · DigiOp.ie

Dublin Port, The New Dublin Port Greenway, digital operating by DigiOp

Dublin PortThe New Dublin Port Greenway

Client: Dublin Port
Photographer: Liam Murphy
Digital Operator: Dylan Madden · DigiOp.ie

Dublin Simon Community, Awareness Campaign, digital operating by DigiOp

Dublin Simon CommunityAwareness Campaign

Client: Dublin Simon Community
Photographer: Davey Sexton
Agency: TBWA Ireland
Digital Operator: Dylan Madden · DigiOp.ie
Gaffer: Ben Condell

Paul Costelloe, Fergusons Irish Linen, digital operating by DigiOp

Paul CostelloeFerguson's Irish Linen

Client: Paul Costelloe
Digital Operator: Karl Burke · DigiOp.ie

Irish Distillers, Old But Gold, digital operating by DigiOp

Irish DistillersOld But Gold

Photographer: Conor Clinch
Agency: Public House
Producer: Not Another INT
Digital Operator: Dylan Madden · DigiOp.ie

Stena Line, Just the Right Amount, digital operating by DigiOp

Stena LineJust the Right Amount

Client: Stena Line
Agency: TBWA
Photographer: David Sexton
Digital Operator: Dylan Madden and Karl Burke · DigiOp.ie

Tesco Ireland, 52 Weeks of Little Helps, digital operating by DigiOp

Tesco Ireland52 Weeks of Little Helps

Client: Tesco Ireland
Photographer: Jonathan Gregson
Digital Operator: Dylan Madden · DigiOp.ie
Creative Direction: @evaredmond
Food Styling: @salhenley
Agency Production: @evorama, @nataliefbarnes
Account Director: @ciarajburke
Account Manager: @norahconlon
Photography Production: @pearsonlylemanagement
Lighting Assistant: @harryrhysthomas

National Lottery, Christmas Campaign, digital operating by DigiOp

National LotteryChristmas Campaign

Client: National Lottery
Photographer: Alex Telfar
Digital Operator: Dylan Madden · DigiOp.ie
Agency: Folk VML
Post Production: @barrycraig
Assistants: @stueyash, @sambrown212

Zak and Fox, fabric collection, digital operating by DigiOp

Zak and FoxFabric Collection

Client: Zak and Fox
Photographer: Evgenia Bugaeva
Location: Fixers Ireland
Digital Operator: Dylan Madden · DigiOp.ie

Carlingford Ferry, Carlingford Ferry, digital operating by DigiOp

Carlingford FerryCarlingford Ferry

Photographer: Barry McCall
Producer: David Kirwan
Digital Operator: Dylan Madden · DigiOp.ie

Live Nation, Hozier, digital operating by DigiOp

Live NationHozier

Client: Live Nation
Photographer: Barry McCall
Producer: Caroline Henery
Digital Operator: Dylan Madden · DigiOp.ie

Peter Mark, Style Club, digital operating by DigiOp

Peter MarkStyle Club

Client: Peter Mark
Photographer: Barry McCall
Digital Operator: Dylan Madden · DigiOp.ie

Newbridge Silverware campaign with Naomi Campbell, retouch by DigiOp

Newbridge SilverwareNaomi Campbell

Client: Newbridge Silverware
Digi Tech: Dylan Madden · DigiOp.ie
Retouch: Dylan Madden · dylanmadden.ie

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