On Set, Belief is Better for Sky

Belief is Better, Sky's new out of home campaign with Ireland Football, joins the recent work wall: Katie McCabe, Abbie Larkin and Emily Murphy on the dressing room bench, in Ireland green from collar to socks. On the screens it reads: forget hope, belief is better.

Kevin Goss-Ross was behind the lens for his third out of home campaign with Sky and Ireland Football, with Vibrant producing for Core. Dylan Madden of DigiOp.ie was the digi tech for the London day, at Mammoth Film Studios in Deptford, a few miles from Greenwich, with a hand on the lighting too.

It was a fly in job, so the digital side travelled light. Dylan flew over with his MacBook, a carbon fibre tripod, the cheese plate, a travel router and the iPad Pro system, the same 13 inch iPad Pro rig that is on the hire list, on its own isolated network. Everything else was hired in London, and Kevin shot on his own camera.

The crew. Client, Sky Ireland. Agency, Core: Rob Murray, creative partner, and Austin Richards, creative director. Production, Vibrant. Photographer, Kevin Goss-Ross. Digi tech in London, Dylan Madden, DigiOp.ie.

Abroad or at home, the kit on the job is the kit you can hire: the digi kit hire list, or hire the crew that ran it.