Guinness Premier League 2025, the digi tech's side of the shoot

Guinness and the Premier League is as big as an Irish campaign gets, and the stills day put photographer Alex Sheridan behind the camera with Conor McGuinness on lighting and Dylan Madden of DigiOp.ie running the digital side.

A campaign at this scale leaves no room for a lost frame. The camera runs tethered into the digi cart, every shutter lands on the colour accurate monitor within a second, and the client and agency follow the day on their own screen instead of over the photographer's shoulder. Selects are flagged as they happen, backups run continuously to two drives, and the day wraps organised, named and safe.

The kit that ran it is the same kit on the digi kit hire list, and the person who ran it is on the crew page.

The crew. Client, Guinness. Photographer, Alex Sheridan. Lighting, Conor McGuinness. Digital operator, Dylan Madden, DigiOp.ie.

More campaigns are on the recent work wall, and the Canterbury Blue Boot case study tells another day the same way. If your next campaign needs the digital side run like this, talk to DigiOp.